You run a firm.
What you pay for
should be justo.
A small network of Florida firms, admitted on published standards. Cases in your practice area — personal injury and family law — land in your own dashboard, already written up and ready to call. Flat monthly fee, never a cut of your outcome.
Your firm
Your counties · your practice areas
Every member firm meets
- Florida Bar members in good standing
- Reviewed by hand before admission
- Every lead called within 15 minutes
This is the card your firm receives on admission, shown as a template. No firm holds it yet — the founding cohort is still forming.
Admission standards
What it takes to be a member firm
Membership is a standard, not a plan tier. Here is the whole list — and who is responsible for each line.
Who does what, plainly. Reading every application by hand is ours. Your practice areas, counties and languages are yours to declare, and we take you at your word. The 15-minute call and honest outcome reporting are commitments you make when you join. Florida Bar membership in good standing is a condition of admission — what we require, not an audit we run.
Every member firm meets
- Florida Bar members in good standingRequired to join
- Reviewed by hand before admissionWe check
- Practice areas, counties and languages declaredYou declare
- Every lead called within 15 minutesYou commit
- Honest outcome reporting on every leadYou commit
The constitution
What we never do
Five terms a member firm can hold us to — enforced in how the product is built, not promised in how we intend to behave.
Take a cut of your outcome
The fee is a flat monthly subscription. It never varies with your case's value, your fee, or whether you win.
Screen or pick your cases
Matching is a slot lookup — county plus practice area. We don't read cases and decide who deserves them. Deciding which cases to take is practicing law, and we're not lawyers.
Resell your lead
The client picks one firm, and that firm gets the case — exclusively. The client's choice is yours; we never sell the same lead to a second firm.
Sell a better position in the list
When more than one member firm covers a county and practice area, the order is availability — nothing else. No firm buys a better position, because there is no position to buy.
Hide it if placement is ever paid for
No priority placement has ever been sold, and nothing here is sponsored. If that ever changes, the label goes on the placement itself, in both languages — you would not have to go looking for it.
What lands in your dashboard
The real firm portal, rendered here with sample data.
Example — sample data
Every lead, at a glance
New, contacted, booked, signed — see where each case stands without opening a spreadsheet.
A case brief, not a cold call
Facts that move the case, written up and ready before you dial — including cases that started in Spanish.
One tap to update
Mark a lead contacted, booked, signed, or declined in one tap. That's the whole workflow.
Your numbers, not ours
Response time, signed rate, and declines for your firm — so you can judge whether the leads are worth it, not just take our word for it.
What actually shows up
Not a name and a number. Every lead arrives with the structured case data, the photos they took, and a written brief.
What they wrote, in Spanish
Un camión de reparto se pasó la luz roja y me chocó por el lado del conductor. Me ha dolido el cuello y la espalda desde entonces.What reaches you, in English
- Accident type
- Car accident
- Date
- 2026-07-01
- County
- Miami-Dade
- Treatment
- Received
- Photos
- 3
- Other vehicle
- Delivery truck (Rosa's Bakery)
- Police report
- MDPD-2026-04471
A delivery truck ran a red light and struck the client's vehicle on the driver's side. The collision occurred on July 1, 2026 in Miami-Dade County. The client reports neck and back pain since the crash and has received medical treatment. Other vehicle: delivery truck (Rosa's Bakery). Police report filed (#MDPD-2026-04471).
What a case costs to buy right now
Take personal injury. Paid search in Miami runs $70–250 a click. The industry pays $700–1,500 for a single lead, and roughly $2,500–3,000 all-in to sign one case. The same flat slot works whatever you practice.
- a click
- $70–250
- a lead
- $700–1,500
- a signed case
- $2,500–3,000
A Justo slot is $1,500 a month, flat — a different unit entirely, which is why it isn't on this scale.
Those first two are market benchmarks, not Justo results. We're not going to quote you a cost per lead until the pilot has earned the number. Run the math yourself.
Founding partner terms
60 days free
No card, no commitment. See the leads first.
Then $1,500 a month
That price locked for 12 months.
Cancel anytime
Month to month. The price guarantee is the incentive — not a contract you're stuck in.
What we ask
Call every lead within 15 minutes, evenings and weekends included. And tell us honestly what happened to each one.
Invitation only
Also from Justo: the Justo Network
A private, Bar-verified referral community for the next generation of Florida lawyers. Members exchange conflict and out-of-area referrals with zero fees, on verified profiles with visible vouch chains. The founding cohort is filling now — membership is by member invitation only.